THE proces:
1 meeting ceo
1 meeting ceo caffer
1 meeting coo and ceo
giving demo consulting on home page + other parts, especially form for user flow (animations, redunancies), onboarding and dashboard
moved to low hanging fruit of coworking page
problem: product does not pull in any sales, nor conversions for memberships, but it works with supplier, they have hundreds of customers, 10-20k/mo, scaling operations even. DOerscircle used ads ($2000 campaign before), 5-6 assets low-medium quality and the funnel to try to sell as part of a different package with added benefits of doerscircle membership, which is a membership providing multiple solutions to entrepreneurs, a one-pit stop for accounting, finance, admins, hr, coworking etc. But no one buyed, unless talked to in person about benefits.
actual problem: low quality assets, confusing membership, confusing plans scheme due to membership added on top of the product offering from supplier, badly optimised for conversion funnel, no enough details of product (imagine netflix but for locations, but you cannot see details of the locations, or to this example the movie)
identification:
in-person 4 ex-customers reviews of what was nice and what wasn't
set-up hotjar and microsoft clarity running on current funnel to see exactly main problems and confusion from data before doing a low-version edit
pulling data together in miro, sharing over loom explanations and then taking action on the actionable conclusions
started redesign
began recording and communicating changes and early iterations
decided to improve funnel to an actual usability feature full of details, more similar to supplier, and enhanced in the functionality format to feel complete, an incredible user experience
settled to lower standards of quality to push 1st version out and test
completed design and easy to copy instructions
final coding and product/website build handled by intern not us
final page 40% at level of design, with errors/worse than the actual website before in terms of complexity from errors and unfinished parts, badly mobile optimisation for a customer base of 80% mobile
started campaign with new assets on google, performed similar to old, with some message
project was a success from perspective of data gathering, analysing, building concept for a full product, but team decided too much work for one product to make successfull
handed over final design and improvements suggestions if taking full to the web
learned valuable lessons on communication (less or more depending on company).
Improved onboarding experience 10x to make sure all questions asked at beginning, rather than throughout
Convened with team never to let final design be handled by interns or even employees of client companies due to issues of control of quality
how we identified the user flow
we first analysed what we have control over a company looking at what the users go through:
how we improved it and why in those ways
how we handled design
how we solved challenges in design for business use
how we integrated complex membership schemes
how we solved for showcasing locations as a beautiful UX
how we increasing interactivity
how we improved copywriting
how we structured our work overall
how we handled handover to developers
how we made it easy for them to copy paste sections to webflow
how we worked extra to support in teaching easy copy past and using code from figma to intern
how concluded the project
how we handled communications
how we met deadlines and maintained quality
how optimised for mobile vs desktop
how we optimised the entire user-flow aspect from first to last point of contact (add click to purchase and usage)
what else am I missing?
how I can tell the story beautifully?
how I can add videos? looms past
how I can show before and after
how I can add pictures simple, not complex of individuals parts solved?
how I can show version changes and the thinking behind?
locations of assetss: whatsapp, miro, loom, figma, own laptop for screenshots
